IntriCon Partners with PC Werth as Supplier to NHS
IntriCon Corporation, a designer, developer, manufacturer and distributor of miniature and micro-miniature body-worn devices, announced that it has signed an exclusive distribution agreement for its low-cost, high-quality hearing aid products with PC Werth Ltd in the United Kingdom. PC Werth, through its partnership with IntriCon, has been appointed as one of the main suppliers to the National Health Service (NHS) Supply Chain’s National Framework. The NHS is the largest purchaser of hearing aids in the world, supplying an estimated 1.2 million hearing aids annually.
“We are very excited to announce our distribution agreement with PC Werth,” said Mark S. Gorder, president and chief executive officer of IntriCon. “This agreement expands our ability to serve a new geography, including into the NHS. PC Werth was a natural partner for IntriCon, given their strong market presence in the United Kingdom and extensive experience with the NHS.”
According to IntriCon, PC Werth will distribute IntriCon hearing aid products under the Kamplex brand name. PC Werth will provide the required marketing, selling, training, and service support.
“We are delighted to partner with IntriCon,” said Tom Parker, managing director of PC Werth. “Our high-quality, low-cost hearing aids will provide more choices for clinicians and users across the United Kingdom. Furthermore, we believe the introduction of a range of hearing aids under the Kamplex brand has a strong symbiosis with our existing range of diagnostic audiological equipment and accessories that we provide to the NHS. This complete service package will support sales of hearing aid devices, as well as benefit our NHS customers.”
IntriCon is reportedly working on product approval with the NHS Audiology Supplies Group, and anticipates having products approved and available for sale in the 2015 first quarter. Revenue for this program is included in the company’s growth estimate for 2015.
“This is another meaningful milestone in our strategic plan to drive business in the value hearing health market,” said Gorder. “The NHS is widely recognized as the most efficient hearing aid delivery system in the world. We believe we are well positioned to serve their needs and we are working on technologies to further enhance efficiencies and standards in the future.”