ProLine Advance hearing aid batteries
Thomas Lawrence
Classical Music Listening
The book-signing queue wrapped around the Siemens booth.


Several New Hearing Aids Debut at AAA 2015

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Many manufacturers featured their latest products at the AudiologyNOW! AAA 2015 convention in San Antonio. Here is a peek at some of the new offerings from Siemens, ReSound, Oticon, Widex, Phonak, and more.

Sophono® Alpha 2 MPO™ bone conduction hearing device.

Industry News

Medtronic Purchases Sophono

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Medical device giant Medtronic has purchased bone-anchored hearing implant manufacturer Sophono. Medtronic is the world’s third largest medical device manufacturer with a market capitalization of over $100 billion and the company employs 85,000 people, including 5,800 scientists and engineers, in 160 countries.

Williams Sound
Beltone was recognized for its Beltone First Hearing Aid.
binax hearing aids
Sonova logo HQ
Synchrony CI
AAA 2015


AAA 2015 “Steers with Success” to San Antonio

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The American Academy of Audiology AudiologyNOW! 2015 convention kicks off its full slate of events this week in San Antonio, starting Wednesday, March 25. Here are links to a guide for the AAA 2015 convention exhibits and to the AAA At-A-Glance Schedule of Events.

Illustration of myelin damage
Oticon Medical Streamer and ConnectLine App for Ponto Plus


Call for Audiology Student Scholarship Applications

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Alpaca Audiology has issued a call for applications for the Alpaca Audiology Student Scholarship, awarded to a student currently enrolled in an accredited doctoral level audiology program in the US. The deadline is May 1.

Best Mobile Apps for Sensory Impairments
CellScope Oto PRO Smartphone-enabled digital otoscope
Marketing in an Audiology Practice


New Book Highlights Marketing for an Audiology Practice

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Plural Publishing announces the new book, “Marketing in an Audiology Practice”, that is edited by Brian Taylor, AuD, and provides an in-depth look into all facets of marketing for hearing care professionals wanting to market themselves and grow their business.

Everyday Sounds Better Program


Sonic Unveils Consumer-Facing Website at AAA 2015

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Sonic has announced that its Everyday Sounds Better Program and consumer-facing website, which is designed to provide hearing care professionals a hassle-free and no-cost way to grow their patient base, will be showcased at AAA 2015.