Practice Management

Ida Tools
Dennis Van Vliet, AuD
RoyBain copy
Figure 1. One example of a young child wearing the Interacoustics EyeSeeCam goggle for vHIT testing.
Van-Vliet photo
Figure 2. US net unit hearing instrument yearly sales, with the editor’s guess at Costco’s sales (in red, estimated at about 300,000 units this year, or about 10% of the overall market), VA sales in green, and the resulting effect on statistics for private/commercial sector sales.


Staff Standpoint: Onward to 2015

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The hearing aid industry will top 3 million units in 2014. Here is a review of projected 2014 hearing aid sales and a perspective on what the growth of Costco represents for the overall hearing healthcare market.

AGBAudiological Protocol.254x190
AHAA 20thAnniv logo
The 10-minute phone based hearing test requires a landline, and may indicate if you need to visit a hearing health professional.


Phone Based Hearing Test Launches in the US

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Scientists with the National Hearing Test Project have developed a phone based hearing test to help people take the first step in managing their hearing health—with initial hearing loss testing via the telephone.

Catherine Palmer, PhD.
Steve Woodward, consultant, business coach, and CEO and co- founder of the Johns Creek Audiology and North Georgia Audiology practices in Georgia.

Practice Management

The “Meat and Potatoes” of Running a Private Practice Presented at ADA Convention

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As part of a daylong session at the ADA 2014 Convention that covered different aspects of “Taking Care of Business,” consultant and business coach Steve Woodward gave a talk titled “Meat and Potatoes.” Woodward’s dynamic presentation covered business strategies designed to help private audiology practices work more effectively in a relatively small and competitive marketplace.

[Click on images to enlarge.] From l to r: Alex Aubert, Solutionreach; Michele Ahlman, Clear Digital Media/HNN; Sergei Kochkin, PhD, industry consultant; Randall Baldwin, CareCredit; Dana Fisher and Karl Strom, The Hearing Review.


“10 Winning Tips for Patient Loyalty” Presented at ADA Convention

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A special 1-hour seminar, “10 Winning Tips for Patient Loyalty,” moderated by long-time industry researcher Sergei Kochkin, PhD, included both established factors and new ideas for increasing patient loyalty in an era when repeat customers and patient referrals are vital to a hearing care practice’s survival.

Christopher Schweitzer


Blog: Words Matter; May We Not Allow Them to Scatter

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Christopher Schweitzer, PhD, examines word usage, and related confusion surrounding the PSAP terminology and designation, in the hearing health industry–primarily for hearing aid consumers. Relatively recently, the term ‘PSAP’ has been introduced and circulated within the profession to represent a personal sound amplification product, leading to consumer confusion. This unfortunate outcome is perhaps the reverse effect of the FDA’s “Guidance” paper’s intent to clarify product distinctions.

Tech Topic

10 Tips for Hearing Aid Financing

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Is a solid financing option consistently being presented? This article is dedicated to resolving these concerns and offering a “Top-10 Best Practices List” related to the topic of hearing aid financing.

Figure 4. Individual subject Tinnitus Functional Index (TFI) baseline and 6 months post Widex Zen Therapy scores for the 24 subjects. The solid line represents equivalent baseline vs final (post treatment) scores while the dashed line represents the 13-point benefit score required for clinical efforts to be considered clinically significant.


Clinical Trial on the Effectiveness of Widex Zen Therapy for Tinnitus

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The results from this clinical study strongly support the use of Widex Zen Therapy in tinnitus patient management. This individualized comprehensive approach combining counseling (instructional and adjustment-based cognitive behavioral intervention), amplification, fractal tones and/or noise, and relaxation strategies was highly effective in reducing tinnitus handicap in a short period of time, with improvements apparent through at least the 6-month duration of this investigation.


Counseling/Rehab/Patient Care

Right Product; Right Message: A Cognitive-Behavioral Approach to Interacting with Patients

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This article is a micro-level analysis of how hearing care professionals can help patients deconstruct their hearing loss and reprogram “wrong messages.” To the extent that a person with hearing loss has internalized negative social norms, a “traditional” audiology or hearing care visit is likely to trigger shame-based self-evaluative cognitions. For example, “I didn’t study properly for the hearing test, therefore I’m unworthy.”



Know Your Marketing; Know Your ROI

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Effective marketing requires establishing benchmarks for successful efforts, collecting the data generated by your marketing tactics, and measuring their success or lack thereof through ROI analysis. Ultimately, ROI analysis provides you with the knowledge and ability to adjust your marketing plan to capture beneficial trends or eliminate wasteful spending.

Request a quote, call for options, and get approval.

Business Management

New Financing Services from Audiology Systems Announced

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New financing options from Horizon Keystone Financial and Audiology Systems are designed to make equipment purchases more manageable. According to HKF, this year up to $25,000 worth of financed equipment purchases will qualify for a 100% tax deduction; those who are included in the IRS’s 35% tax bracket can save up to $8750.

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